Increase conversion without simply increasing discounting.
A registered mission pattern for this specialization, assembled only from entitled capabilities and specialists.
Specialization Pack · Inside Retail
E-commerce & Marketplace
Increase conversion without simply increasing discounting.
8 specialistsRegistered specialization-native team.
17 specialization capabilitiesDelta capabilities only; no parent duplication.
9 inherited capabilitiesReused from the Retail parent pack.
26 effectiveAvailable when both entitlements are eligible.
Mission outcomes
The work this specialization was built to take on.
These are registered mission patterns from the backend operating model. The browser does not guess a specialization from keywords and cannot activate one by itself.
Find why customers abandon checkout.
A registered mission pattern for this specialization, assembled only from entitled capabilities and specialists.
Improve digital availability and reduce cancelled orders.
A registered mission pattern for this specialization, assembled only from entitled capabilities and specialists.
Reduce return cost while preserving customer experience.
A registered mission pattern for this specialization, assembled only from entitled capabilities and specialists.
Identify marketplace sellers and categories causing poor customer outcomes.
A registered mission pattern for this specialization, assembled only from entitled capabilities and specialists.
Operating model
The workflows that make this more than generic industry knowledge.
A specialization exists only where the workflow, measures, data and professional team genuinely differ from the parent Industry Pack.
Digital Shelf Review
A registered operating workflow inside this specialization.
Funnel Diagnosis
A registered operating workflow inside this specialization.
Search/Recommendation Review
A registered operating workflow inside this specialization.
Promotion Post-Evaluation
A registered operating workflow inside this specialization.
Order Economics Review
A registered operating workflow inside this specialization.
Fulfillment Exception Review
A registered operating workflow inside this specialization.
Return Economics Review
A registered operating workflow inside this specialization.
Customer Cohort Review
A registered operating workflow inside this specialization.
Marketplace Seller Review
A registered operating workflow inside this specialization.
Inside the pack
Team, capabilities, KPIs and data—inspect the actual operating depth.
Use the interactive explorer to move through the registered backend model behind this Specialization Pack.
E-commerce Performance Lead
Provide E-commerce & Marketplace specialist analysis and preparation using only registered parent Retail and E-commerce & Marketplace specialization capabilities.
2 registered capabilities
Digital Merchandising Specialist
Provide E-commerce & Marketplace specialist analysis and preparation using only registered parent Retail and E-commerce & Marketplace specialization capabilities.
4 registered capabilities
Funnel & Conversion Specialist
Provide E-commerce & Marketplace specialist analysis and preparation using only registered parent Retail and E-commerce & Marketplace specialization capabilities.
2 registered capabilities
Search & Recommendation Specialist
Provide E-commerce & Marketplace specialist analysis and preparation using only registered parent Retail and E-commerce & Marketplace specialization capabilities.
3 registered capabilities
Promotion & Growth Specialist
Provide E-commerce & Marketplace specialist analysis and preparation using only registered parent Retail and E-commerce & Marketplace specialization capabilities.
3 registered capabilities
Fulfillment & Inventory Specialist
Provide E-commerce & Marketplace specialist analysis and preparation using only registered parent Retail and E-commerce & Marketplace specialization capabilities.
3 registered capabilities
Returns & Customer Specialist
Provide E-commerce & Marketplace specialist analysis and preparation using only registered parent Retail and E-commerce & Marketplace specialization capabilities.
5 registered capabilities
Marketplace Specialist
Provide E-commerce & Marketplace specialist analysis and preparation using only registered parent Retail and E-commerce & Marketplace specialization capabilities.
3 registered capabilities
ecommerce.catalog_listingCatalog Listing
Digital product listing, content completeness, status, channel, and discoverability attributes.
readdraftrecommend
ecommerce.digital_shelfDigital Shelf
Digital shelf visibility, ranking, availability, content, and price-position evidence.
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ecommerce.funnelFunnel
Session-to-order funnel by source, device, category, product, and customer segment.
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ecommerce.search_performanceSearch Performance
On-site search demand, zero-result, ranking, click, and conversion performance.
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ecommerce.recommendation_performanceRecommendation Performance
Recommendation placement, engagement, conversion, and incremental basket evidence.
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ecommerce.promotion_economicsPromotion Economics
Digital promotion economics including discount, conversion, basket, margin, and repeat effects.
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ecommerce.cart_abandonmentCart Abandonment
Cart and checkout abandonment patterns and evidence-backed friction hypotheses.
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ecommerce.order_economicsOrder Economics
Order-level contribution including merchandise margin, promotion, payment, fulfillment, delivery, return, and marketplace fees.
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ecommerce.fulfillment_performanceFulfillment Performance
Pick, pack, handoff, delivery promise, cancellation, and fulfillment exception performance.
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ecommerce.inventory_promiseInventory Promise
Available-to-promise and stock exposure across digital channels, stores, and fulfillment nodes.
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ecommerce.return_economicsReturn Economics
Return/refund rate, reason, recovery, and economic impact by product, customer, and channel.
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ecommerce.customer_cohortCustomer Cohort
Customer acquisition, repeat, retention, frequency, basket, and cohort behavior.
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ecommerce.marketplace_sellerMarketplace Seller
Marketplace seller performance, SLA, assortment, cancellation, return, and customer experience evidence.
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ecommerce.marketplace_commissionMarketplace Commission
Marketplace commission and seller economics evidence without settlement or payment authority.
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ecommerce.channel_assortmentChannel Assortment
Channel-specific assortment recommendation based on demand, availability, economics, and customer behavior.
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ecommerce.growth_action_planGrowth Action Plan
Human-reviewable e-commerce growth plan linking funnel, search, assortment, promotion, fulfillment, returns, and customer evidence.
readdraftrecommendrequest_approval
ecommerce.marketplace_action_planMarketplace Action Plan
Human-reviewable marketplace action plan linking seller performance, commission, assortment, customer, and fulfillment evidence.
readdraftrecommendrequest_approval
conversion rateadd-to-cart ratecheckout completionsearch conversionzero-result rateaverage order valueorder contributionrepeat rateretentionCAC/LTV evidencefulfillment SLAcancellation ratereturn ratedigital availabilityseller SLAmarketplace take rate
Data domains
The inputs the operating model expects.
- product/catalog master
- web/app analytics
- on-site search logs
- recommendation events
- orders/order lines
- promotions
- inventory/ATP
- fulfillment events
- carrier/delivery events
- returns/refunds
- customer/loyalty cohorts
- marketplace seller and commission data
Evidence rules
A connected source is not automatically verified evidence.
- customer source availability must be checked before claiming readiness
- connected source is not automatically verified evidence
- freshness must be evaluated for mission-critical evidence
- missing evidence remains a visible gap
Inheritance & entitlement
Deeper than Retail. Never a duplicate of Retail.
The parent Retail Industry Pack and this exact E-commerce & Marketplace Specialization Pack must both be ACTIVE or TRIAL. Owning a sibling specialization never substitutes for this one.
sku.recordRecordA stock-keeping unit and how it is identified.
assortment.planPlanWhich ranges a store carries, and why.
basket.analysisAnalysisWhat sells together, and what does not.
promotion.mechanicMechanicA promotion, what it offers and on what terms.
promotion.performancePerformanceWhat a promotion did to volume and to margin.
loyalty.memberMemberA loyalty account and what is held against it.
returns.recordRecordA customer return, and the state it came back in.
refund.requestRequestA refund asked for, and what supports it.
replenishment.requestRequestWhat a store needs sending, and how urgently.
Fixed boundaries
What this specialization will not do.
- advisory and preparatory only
- no autonomous approval
- no autonomous business execution
- no silent entitlement activation
- no capability invention
- no parent-capability redefinition
Mission composition
The smallest relevant specialist subset—not the full team by default.
- The specialization coordinator is required for an assembled specialist team.
- Only specialists whose registered capabilities match the confirmed mission are selected.
- Cross-industry Role Packs may join only when separately entitled and relevant.
- Human approval remains required before mission activation.
Increase conversion without simply increasing discounting.
E-commerce & Marketplace · Specialization Pack
Add the operating depth the mission actually needs.
ServAI combines the parent Industry Pack, the exact specialization entitlement and the smallest relevant specialist team while keeping evidence, scope and human authority visible.